LinkedIn, the professional networking site, has released new features, including a homepage redesign and developer platform. Sure this is going to be a little more useful to business users, but does LinkedIn need to expand and focus outside the business sector to make things stickier?
LinkedIn’s new focus seems like an effort to emulate what Facebook has had with outside web applications. The new LinkedIn beta homepage provides customizable modules that display network updates in a dashboard format. This allows users to potentially be more productive by showing what contacts are up to, what news is most important to colleagues and questions and answers from your specific industry with the use of familiar feeds. But why stop there?
People that do business together and are connected via outside interests could possibly do a lot more on the site if more personal based modules were available. However, this is just the beginning of a component that is part of Google’s OpenSocial developer platform so we will have to wait and see what becomes of it.
Nonetheless it’s great to see that LinkedIn is growing…mind you slowly, and cautiously building upon their platform. Will it manage to pull back business users that slipped away to Facebook for more personal networking with these developments? Could it possibly ever attract younger users?