There’s no doubt that Dave Winer is a pioneer of our time, and that those of us in the weblogging industry owe him a heartfelt thank-you and pat on the back for developing Really Simple Syndication feeds, known as RSS for short. But as the self-proclaimed Rodney Dangerfield of the software industry, Winer’s whining can get really tiresome really quickly. What’s his problem? Really, simply, it comes down to the fact that he succeeded. He succeeded in creating a technology that is being adopted at a phenomenal rate, and is going to be baked-in to Microsoft’s next operating system, Vista. Sounds great, right? Well hold on there. To Winer’s insatiable dismay (those that read him regularly know that he rarely seems happy about decisions that are made by someone other than himself), Microsoft won’t be using the label "RSS" when it incorporates feeds into IE 7 and Vista.
The thing is, RSS means nothing to the average person. And worse, when the acronym is spelled out - Really Simple Syndication - it continues to be just as confusing. But if you tell someone that RSS allows you to subscribe to a feed on your favorite websites, so that new content is automatically delivered to you, they get it. FEED is the word that people latch onto in this scenario, and that’s exactly what Microsoft has determined. Now, I’m no fan of Microsoft’s historical naming abilities (Vista being the latest steaming example), however in this case they’ve got it right. Let’s remove the confusion from subscribing to feeds, and make it easy for the lay person to understand.
RSS is a great name for the technology that supports the next big thing on the internet: Feeds. Yes, there are many examples of cases where the name of the technology became the name of the product or process (MP3, CD, DVD) But, in those cases, there was not an obvious and better-suited preexisting word that suited the application as well as "feed" does for syndicated feeds. In this case, like many others, the name of the technology doesn’t really matter: do your parents record their television shows on a VHS machine, or a VCR? Really, they just tape their shows. It’s what the technology empowers us to do that is important to the end user.
Ed Bott has a well thought out take on this subject as well. Dave, I don’t mean to pick on you. Please just reconsider whether this battle is really worth waging, and ask yourself if your position really serves the public good, or simply your ego.